Ermenegildo Zegna SpA is the world's leading luxury men's suit maker. Based in the mountain village of Trivero, Italy, near the Swiss border, Zegna is a vertically integrated business, producing more than two million meters of fabric, more than 350,000 finished suits, and another two million shirts, ties, sportswear, and accessories per year. Zegna develops its own fabrics from the world's finest wools--although the company does not itself own sheep herds, it works closely with breeders and farmers in Australia, South Africa, and Mongolia to ensure its supply of top-grade cashmere, mohair, and merino wool. This commitment to top quality enables the company to produce fabrics from threads as fine as just 11 microns. Eschewing the "mass market" approach of rival Armani, which does not produce its own suits, Zegna has developed an exclusive clientele throughout the world. More than 85 percent of the company's sales is achieved outside of Italy, primarily through the company's own store network. Zegna is present in more than 380 shops throughout the world, of which 135 are full-scale retail stores owned by the company, while the others operate as boutiques within department stores. Europe is the company's largest market, at 38 percent of sales, followed by North America, at 33 percent of sales. The company also has a strong presence in the Australasia region, which accounts for 25 percent of its sales and includes China, one of the group's fastest-growing markets. Zegna also has launched an extremely exclusive line of "vintage" clothing, made from the year's finest wool, for which the client chooses his own colors and styles. Ermenegildo Zegna, named for its founder, remains wholly controlled by his family, now represented by its fourth generation, cousins and co-CEOs Ermenegildo and Paolo Zegna. Other members of the Zegna family play active roles in the company.
MADE IN ITALY
5 Via Forcella
20144 Milan
Italy
Telephone: 39-0258-103-787
Fax: 39-0258-103-921
http://www.zegna.com
ABOUT ZEGNA
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment