Baby Phat started as an advertising campaign. Russell Simmons, founder of young men's fashion label PHAT FARM designed some cute T-shirts as a promotional campaign for the brand.The campaign was so successful that celebrities like Tyra Banks were seen wearing the Baby Phat tees. Recognizing the potential, Russell Simmons decided to launch a new line for women and named it Baby Phat.
His wife, Kimora Lee Simmons, who was a former model of Chanel and muse to Karl Lagerfeld was brought on board to be the Creative Director of the brand.
The creative director of Baby Phat fashions, Kimora Lee Simmons is a former model and the wife of record and clothing mogul Russell Simmons. She was born and raised in St. Louis, Missouri but spent her teen years as a supermodel for Chanel of Paris and others.
In 1998 she married Simmons, the founder of Def Jam Records and creator of the Phat Farm clothing brand. Kimora was put in charge of Baby Phat, a spinoff of Phat Farm, and made her reputation as a savvy businesswoman. At the same time she was appearing on various cable television programs, including the syndicated show Life and Style. Her book Fabulosity was released in 2006; the title was taken from her series of the same name on cable channel VH1. A pop culture entrepreneur with brand extensions in entertainment and consumer goods, Kimora is now rich and famous for being rich and famous.
MADE IN CHINA
BABY PHAT
512 Seventh Ave, 43rd Floor
New York, NY 10018
Contact: BJ Coleman
T: 212-997-3079
F: 212-997-3093
www.babyphat.com
ABOUT BABY PHAT n PHAT FARM
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