Fiorucci is the name of a look, a new retail concept, a business and social phenomenon. In the early 1960s Fiorucci was a small shoe shop in Milan owned and run by present Fiorucci tycoon Elio's father: the elegant Milanese with money used to have their clothes and shoes made to order.
In 1962, Elio Fiorucci, then 22, took three pairs of brightly coloured plastic galoshes to a weekly Milan fashion magazine and convinced the editors to publish a photograph them and Ecco! they became an overnight sensation. A new Fiorucci was born. In 1967, when America was alive with Bob Dylan and LSD and The Doors, and the object of dress was outrage, Milan was prim, conservative, and untouched by folly. The Fiorucci Milan store began in 1967 as an alternative for shoppers.
MADE IN ITALY
Fiorucci
Galleria Passarella, 2
20122 Milano
Tel. +39-2-76022452 +39-2-76021811
Fax +39-2-76005415
ABOUT FIORUCCI
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