The name "Etro" has now become synonymous with style. A lifestle, above all aimed at quality and esthetic refinement. A total look, a universe of elegance originating in Gimmo Etro's innate passion for travels andhistory, which have now become the leitmotive of all the lines. This love for exoticism and for culture has always motivated his research, ever since he began his entrepreneurial adventure as a converter of textiles for the clothing industry founded as Etro S.p.A. in 1968.
The motif characterizing the first collection was Paisley, which has be come not only the production masterpiece, but also Etro's hallmark. This line was soon completed by accessories for menswear and womenswear: shawls, foulards, scarve and ties. Once again special emphasis was placed on precious materials, but the creative designs went as far as to explore unusual figurative and chromatic intepretations.
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