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ABOUT MISSONI


Missoni Ottavio (Tai) Missoni and Rosita marry and begin to work together. With four knitting machines they produce knitwear for other labels, until Rosita decides that they must produce their own line. With Rosita creating the shapes and Tai filling in the colours they quickly build their multi-coloured, sophisticated woollen empire.

Their first big break came in 1964 when they met designer Emmanuelle Kahn and decided to make a knitwear collection together which they showed in Milan two years later; then in 1967 came their second break, when they presented their collection at Palazzo Pitti. They became world-famous, or, rather, infamous, because Rosita, making a last-minute decision, told the models to take off their bras because they ruined the lines of the black silk jersey dresses they were to model on the catwalk. Missoni didn't realize that under Pitti's blazing lights the tops of the dresses would become transparent, the fashion world was shocked, and they made headlines around the world.

MADE IN ITALY

Missoni
Via T. Salvini, 1
20122 Milano
Tel: +39-2-76001479
Fax: +39-2-783322


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