Givenchy SA is a fashion house that designs, manufactures, and markets clothing for men and women. It also offers perfumes and cosmetics as well as accessories such as bags, shoes, socks, and sunglasses. The company caters to markets in Germany, Italy, Greece, Spain, Belgium, Russia, Portugal, Saudi Arabia, Kuwait, Korea, Japan, Taiwan, and China. Givenchy was founded in 1952 and is headquartered in Paris, France.
Fashion Designer Hubert de Givenchy was born to a wealthy family 1927 in Beauvais, France. He studied at the ecole des Beaux-Arts in Paris. His first job in the fashion industry was when he worked for Jacques Fath in Paris in 1945. He then worked briefly for Robert Piguet and for Lucien Lelong (1946) WHERE HE WORKED WITH LELONG'S ASSISTANTS, PIERRE BALMAIN AND CHRISTIAN DIOR, and finally for Elsa Schiaparelli (1947- 1951). He opened the House of Givenchy in 1952. He named his first collection for Bettina Graziani, Paris's top model. Balenciaga was his mentor, although he never worked for him, whose atelier was just across the avenue George V.
Two women represent the typical Givenchy style of the 50s and 60s: Audrey Hepburn and Jackie Kennedy. By furnishing Hollywood movie stars beginning in 1953, Givenchy achieved a popularity like never before. A rather sad event brought global attention to Givenchy dresses. When John F.Kennedy was assasinated, the world witnessed a mourning Kennedy family all dressed in Givenchy clothes. Jackie Kennedy ordered a Givenchy dress for the funeral, which was especially flown in from Paris. It is said, that at that time, the Givenchy atelier possessed individual patterns sheets for every female member of the Kennedy family. In 1955, he introduced separates and then the Orlon-fabric to the haute couture. His designs are elegant and refined.
The Sorelle Fontana, creators of the Fashion House famous the world over, belong to a generation without equals. These three strong and united women learned their job with Mamma Amabile the small atelier inherited in 1907 from their great grandmother.
The Sorelle Fontana were the first to feel the need to give a fashion in Italy a look of its own, freeing it from foreign influence. With this spirit in mind, once they had conquered the Italian clientele, the Sorelle Fontana took their fashion abroad. In 1951 they went to the United States where their success was immediate. Soon their fashion was recognised in Europe, Japan, Africa and Asia.
In the following years, the Sorelle Fontana decided to produce a line of ready to wear fashion in parallel to their high fashion collection. Their objective was to offer a product which could be sold in prestigious shops to a wider market. In Italy their fashion lines include leather and brides. One of the major successes for the Sorelle Fontana came when they celebrated 20 years of activity and collaboration with Japan.
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Sorelle Fontana ALTA MODA S.r.l. Via S. Sebastianello 6 00187 Roma Tel: +39-6-6798652/3/4/5 Fax: +39-6-6787891
Missoni Ottavio (Tai) Missoni and Rosita marry and begin to work together. With four knitting machines they produce knitwear for other labels, until Rosita decides that they must produce their own line. With Rosita creating the shapes and Tai filling in the colours they quickly build their multi-coloured, sophisticated woollen empire.
Their first big break came in 1964 when they met designer Emmanuelle Kahn and decided to make a knitwear collection together which they showed in Milan two years later; then in 1967 came their second break, when they presented their collection at Palazzo Pitti. They became world-famous, or, rather, infamous, because Rosita, making a last-minute decision, told the models to take off their bras because they ruined the lines of the black silk jersey dresses they were to model on the catwalk. Missoni didn't realize that under Pitti's blazing lights the tops of the dresses would become transparent, the fashion world was shocked, and they made headlines around the world.
MADE IN ITALY
Missoni Via T. Salvini, 1 20122 Milano Tel: +39-2-76001479 Fax: +39-2-783322
Nanni Strada started her career as a fashion designer during the 1960`s, after collaborating on the knitwear collections produced for Dior and Saint-Laurent by Avon Celli. Some of her first projects are a jewelry line and transparent fluorescent perspex footwear, published in the Vogue Italia feature "What they invent-who they are" in 1967. Between 1969 and 1972 Nanni Strada contributes to the "Sportmax" line by Max Mara, 1972 for the first time under the label "Nanni Strada". In 1973 she participates at the Milan Triennal curated by Ettore Sottsass with the film "The cloak and the skin". In 1974 she enters a project for the competition for Arabic Islamic Garment, promoted by the Libyan government, a competition in which Archizoom members equally participate. Furthermore she works on research and design of advanced synthetic garments for labels such as Ermenegildo Zegna, Dolomite, Yamaha Japan, Fiat Group, Abarth Collection and her own collection. Nanni Strada will be teaching in Milano.
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Nanni Strada Via Goito 7, 20121 Milan Tel: +39-02-6575385 Fax:+39-02-6597035 http://www.nannistrada.com
Egon Von Furstenberg was born in Lausanne, the son of a German family of antique and noble origins. As a young man he lived travelling between Italy, Austria and the United States, which he considers his second home. He went to school and university in Switzerland where he obtained a degree in Economics. Destined to a brilliant career at New York's Chase Manhattan Bank, Egon decided instead to dedicate himself to his great passion for fashion and design.
So he applied and became a student of the Parson's School of Design and at the same workeds at the Macy's department store. In 1975 on showed his first line of pullovers and men's shirts. Thus the Egon von Furstenberg label was born. The company Egon von Furstenberg s.r.l. began its business in 1977 in the United States and in 1983 in Italy. The designer's creative consultancy focused at a variety of trading licences dealing in the production and distribution of products for different target and market segments. The Egon von Fustenberg label, thanks to the designer's rich creativity, is today present the world over.
MADE IN ITALY
Egon Von Furstenberg S.r.l. Via Spartaco 8, 20135 Milano Tel:+39-02-55181200 +39-02-55188166 +39-02-55181384 Fax:+39-02-55181549. Press Office: Carla Mocenigo www.egonvonfurstenberg.com
Blumarine was established by Anna Molinari and Gianpaolo Tarabini in 1977, in the town of Carpi in the province of Modena. The name was inspired by the couple's favourite colour and their love of the sea.In 1980 they made their first appearance at Modit in Milan,where Blumarine was named Designer of the Year, which led to their first show at Milan Fashion Week the following year.The 1986 Milan Fashion Week saw the first collection wholly designed by Anna Molinari.
As the brand took off and they started to license it to other companies, Blufin was set up in 1988 to act as a holding company.By 2006 royalties accounted for €5.5m of their income.The first Blumarine boutique was opened in the Via della Spiga, Milan in 1990;the company now sells into more than 1000 retail outlets, of which 55 are own-brand boutiques.
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Anna Molinari - Blumarine Via G. Ferraris 13/15/15a, 411012 Carpi (Modena) Tel: +39-059-637511 Fax: +39-059-688672 Press Office: Paola Ruffo, Tel: +39-02-784694 www.blufin.it
The Trussardi story began in 1910 when Dante Trussardi, master glove-maker, set up his company in Bergamo, creating finely made gloves which were soon successfully all over the world.
Nicola Trussardi, Dante's nephew, after graduating with a degree in economics, took over the company from his father and uncle in 1970.
By 1973 Trussardi was ready to launch a series of products with his name and to add a trademark to his name. Looking for something original which conveys an idea of his product he chose the greyhound: a purebred dog which has always been tied to the history of painting, fast and delicate at the same time, refined, with an elegant carriage - a symbol of dynamism.
MADE IN ITALY
Trussardi, S.p.A. Piazza Duse 4, 20122 Milan Tel: +39-2-760641 Fax: +39-2-7601-4249 Press Office: Rosi delle Piane
The name "Etro" has now become synonymous with style. A lifestle, above all aimed at quality and esthetic refinement. A total look, a universe of elegance originating in Gimmo Etro's innate passion for travels andhistory, which have now become the leitmotive of all the lines. This love for exoticism and for culture has always motivated his research, ever since he began his entrepreneurial adventure as a converter of textiles for the clothing industry founded as Etro S.p.A. in 1968.
The motif characterizing the first collection was Paisley, which has be come not only the production masterpiece, but also Etro's hallmark. This line was soon completed by accessories for menswear and womenswear: shawls, foulards, scarve and ties. Once again special emphasis was placed on precious materials, but the creative designs went as far as to explore unusual figurative and chromatic intepretations.
MADE IN ITALY
Etro S.p.A. Via Spartaco,3 20135 Milano Tel: +39-2-550201 Fax: +39-2-28104457 Press Office: Cecilia Brunner Muratti